Seven-time Grammy winner and platinum selling recording artist, Taylor Swift, blew up the internet earlier today during her Yahoo worldwide live stream, when she released the highly anticipated first single from her upcoming fifth studio album, 1989.
The live stream was broadcast from inside the Empire State Building with some of Swift’s biggest fans in attendance. She kicked off the chat by revealing the title of the lead single from her new album, “Shake It Off”. The track was produced by Swedish hit-makers Max Martin and Johan Shellback, with whom Swift previously collaborated on her 2012 blockbuster album, Red.
In explaining the song’s origin, Swift said that it was inspired by not allowing the things people say to get to you. She told Rolling Stone in a recent interview:
I’ve had every part of my life dissected — my choices, my actions, my words, my body, my style, my music. And I guess the way that I deal with it is to shake it off.”
Swift debuted the song by playing it aloud for the live studio audience and the millions of internet watchers at home. During the song, Swift brought the message of her song to life by enthusiastically dancing with the fans.
The songstress revealed that she has, in fact, been working on a new album for the past two years and that she,
Woke up everyday, not wanting, but needing to make a new style of music.”
Swift told the crowd that her new effort was inspired by a plethora of ’80s pop music and that she was enamored with the idea of the “limitless potential” presented during that era of music.
Swift revealed that her new album was entitled 1989 (her birth year) before unveiling the album cover, which appeared on large screens inside the studio. The cover art features a polaroid image of Swift, which fully emphasizes the retro flare associated with her new project.
Always a master at straddling the lines between the country and pop worlds, Swift has declared this upcoming release her “first ever, official, pop album.” She called the project a “rebirth” because of how different it is, sonically, than anything she’s ever done before.
The singer also released the official music video for the album’s first single, “Shake It Off,” which features Swift doing her infamous award show dance moves surrounded by a bevy of professional dancers. Some of those dancers include Fik-Shun, Melissa Sandvig, and Phillip Chbeeb, whom have all appeared on the reality hit “So You Think You Can Dance”. Regarding the concept for the new video, Swift said:
Life, itself, and who people actually are, can be greatly reflected in how they dance. We basically decided that we would get this group of incredible professional dancers and throw me into the middle of them.”
By the end of the clip, Swift can be seen dancing with various fans who were handpicked by Swift from social media to be in the video.
1989 officially drops on Oct. 27 and the album is now available for pre-order on Swift’s official website and iTunes.