A month ago, Actor Brett Golov contacted me with an idea he couldn’t shake off his mind. He wants to make a successful web series. Not one of those obsolete half-hour sitcoms that air once a week and die in any given season when the audience migrates to something newer (if not before the end of the first season because people are busy checking out Zombies and Vampires and the next reality craze). Not a short film that jumps from one Film Festival to another begging for some kind of distribution deal. No, he wants to produce a web series! That means: We write it, cast it, shoot it, edit it and post it online for people to click and share immediately after, without the intrusion of the big boys with money who decide your fate before you even trace it.
Well, if you turn to your favorite social media once a day, like all of us do, you’ll know Brett is not alone with this fabulous idea. More than 7 million web series on You Tube alone prove this is an interesting trend. So, over the phone he pitched the idea, which, by the way, could sound as generic as listening to the pitch of shows like Seinfeld, Curb Your Enthusiasm and even Friends. The show’s name is basically its pitch: “a job, a wife, a life”. Think about it and you’ll get the idea of what he’s trying to do. But as I was listening to the everyday life of Brett’s main character and how he interacts with three other well-designed characters, I could easily visualize each episode and found it very funny indeed.
So, not only did I decide to get on the bus and become the director-for-hire, but also co-produce it and write a series of articles that focus on the making of a web series (This web series in particular), from its creation, writing process, casting, production highlights, shooting, editing, marketing, posting on the Social Media and its impact. The idea is to follow it as if it was a living creature and we were doing a Reality show about the making of it.
This is the first of several entries that will throw a light on the whys and the hows of this new breed of entertainment that has spread faster than you can phantom but is still trying to find an established niche in our pop culture. With no Stars (Big or Small), no distribution deals, very little money and the world around us as the canvas, the Web Series is the new frontier for the independent filmmaker and videographer, taking the idea of reality shows into the next phase.
I hope you’ll follow me in this endeavor to learn about this new project, get info on its behind the scenes, follow its stars, understand the reality of entertainment today, and, while you’re at it, have fun.
(We have an interview with Actor/Screenwriter/Producer Brett Golov as part two of this series.)