With the commercial enterprise of newspapers, radio and broadcast going under the arrival of the internet along with social media would alter everything. As the industry continues to do some soul searching and tries to find the best business model journalists are gearing up for the annual Online News Association conference.
For the latest happenings in the world of social media within news the Pew Research Center (PEJ) published Wednesday the questions about how news content performs on these new platforms. The data gathered comes from 30 big digital-only news outlets who have assembled a dedicated newsroom for social media storytelling and in charge of targeting these audiences.
When it comes down to percentage of adults in the United States (U.S) using social platforms and if they get the news from a social media networking site varies. Though the microblogging website-Twitter-tends to be used for news-breaking events it did not rank as the top go to place for news.
According to the PEJ below are the numbers:
- 64 percent of U.S adults use Facebook and 30 percent of users get the news there
- 51 percent of U.S adults use YouTube and 10 percent of users get the news there
- 19 percent of U.S adults use LinkedIn and 3 percent of users get the news there
- 16 Percent of U.S adults use Twitter and 8 percent of users get the news there
- 14 Percent of U.S adults use Google Plus and 4 percent of users get the news there
The numbers clearly indicate the Facebook has not tailored and redesigned its massive platform for news related content. This undermines Twitter’s performance and it should explore newer developments in order to stay competitive.
The distribution of news on social networks is about 46 percent and when a news event occurs users will share the stories, post photos and videos related to it. Of course they do not advance the story, but once it is posted by a news agency the content tends to become viral depending on the impact of the news event.
Facebook provides a lot of website referrals for news outlets, but an interesting practice happens on its platform. According to an Analysis by the PEJ and conclusions gathered from comScore is that users who go to a dedicated news website directly spend more time there whereas finding the news on Facebook the time spent is three times less.
Facebook is also noteworthy when it comes to entertainment news and also when an influential celebrity passes away the discussion gets plenty of attention and traction. Nevertheless, when the topic of government of surveillance arises social media does not advance the conversation and differing views on politics polarizes the masses.