As the global business market becomes increasingly competitive, it is vital that companies maximize their performance in order to achieve success. Slumps in achieving goals occur, but if you cannot overcome such downturns and motivate your employees to hit key targets then your company could easily succumb to defeat.
Three Types of Employees
When it comes time to evaluate performance, there are three distinct classes of people that emerge which can exist in either management or those under them.
The first class of employee is one that satisfactorily and consistently meets their goals. These types of people only require polishing and encouragement to continue good job performance. The second type of person is the one that fails to meet business targets consistently, but performs self-analysis and actively seeks assistance to improve performance. The third type of individual is the one that offers a long list of excuses as to why they consistently fall short of goals.
Obviously, the first type of employee is one that you can count on to move the company forward, requiring minimal investment. The second class of individual is on the right path and simply needs the right training and direction to overcome slight obstacles and meet assigned goals.
However, the third type of person is the most difficult to deal with due to a chronic habit of making excuses. Granted, some excuses may be valid and a certain level of sympathy may even be in order, but the problem remains that these kinds of people can be a drag on progressive business plans if they are not brought up to set standards.
Reasons for Business Sluggishness
The tendency with business owners and management is to place the weight of the blame on the employees. Although this is certainly the case in some instances, evaluation of business plans and training programs must also be conducted for shortcomings.
There are several areas where a company’s actions may actually be the cause of unmet goals.
Limited Vision – If the vision that your company projects is not challenging enough, employees may not feel adequately motivated to reach set targets. A limited business vision might actually be the very point that is sabotaging business success efforts. By expanding vision, you expand employee eagerness, and they are propelled forward with a renewed hunger.
Lack of Presence Investment – Your company may also be falling short in promoting brand presence. This could be a direct result of a limited vision, or it could be due to not placing marketing dollars in the most beneficial venues. If your company is not lighting up consumer circles, then it can have a detrimental effect on employee performance. One effective way to remedy this problem is by expounding on popular Social Media sites to increase the presence of your brand.
Wasting Time – Another top reason for poor business performance is due to wasting time instead of properly investing it. Many people confuse the idea of being busy with being productive and then are shocked to realize that business goals were not met. Wasting time can usually be cured by better preparing a plan of attack.
For example, if the goal is to achieve 100 sales by the end of a month, but the majority of time is spent answering calls and emails, attending business meetings and addressing internal issues, you may only make 50 sales. However, if better planning were applied and a large portion of each day was set aside for reaching out to new clients, skipping less important business meetings in lieu of attending outside promotional functions, and more effectively addressing external issues that exist between your company and clients than you are more likely to meet or exceed your target.
The Secret to Improving Performance
So how do you polish, prepare and motivate people that fall short of meeting important business targets, both in staff positions and upper management?
The secret to improving business performance from top to bottom lies in skilled professionals that can effectively solve both employee and business shortcomings. This goal can be achieved through highly trained and skilled professional speakers. For example, JLA is the largest speaker agency in the UK that provides specialized motivational speakers for struggling businesses in a corporate or public sector capacity.
By turning to a professional speaker agency in the UK, the majority, if not all, points of weakness are covered as such professionals will strengthen and broaden the company vision and assist with improving company presence and training techniques which, in turn, encourage, motivate and elevate employee performance.
If you, or your company, have been assisted by a speaker agency in the UK or other part of the world, you are invited to share your experience or other views in the comments. Also, feel free to share this post with friends if you feel they may benefit from its contents.