The Ritz-Carlton Hotel Company has some of the world’s more beautiful and memorable hotel properties. So with that in mind, the luxury brand is inviting digital audiences to explore the world of The Ritz-Carlton through the eyes of fellow travelers, and to relive life’s most inspiring travel journeys with ‘Your Memories’ on www.ritzcarlton.com.
Last year The Ritz-Carlton launched #RCMemories to showcase the other side of the stories by providing a social environment for guests to share their favorite Ritz-Carlton vacation memories. In the continuing evolution of #RCMemories, the company now has a space for consumers to share photos representing their favorite memories with the brand and fellow travelers through Your Memories on www.ritzcarlton.com.
‘Your Memories’ displays photos of captured moments as they are shared by guests on Twitter and Instagram and tagged with #RCMemories. Guests can also submit their photos directly through the website to be a part of the memory collection and display. Travelers share their personal experiences at Ritz-Carlton hotels and resorts for others to see; they also can share the photos displayed on the ‘Your Memories’ page on their personal Facebook, Twitter or Sina Weibo pages.
“The Ritz-Carlton brand is positioned on our ability to create memories for our guests. The number one way travelers share their memories is with photos in social media. This brings those two things together by pulling the curtain back on the real live memory making at our hotels.” said Clayton Ruebensaal, vice president, global marketing, The Ritz-Carlton. “Your Memories is a one-of-a-kind space that is populated entirely with user-generated content and allows us to watch memories as they unfold and where travelers can come back again and again to see new memories as they are made. It’s a tribute to memories and travel from The Ritz-Carlton.”
In addition to “Your Memories,’’ The Ritz-Carlton has launched a two and a half minute film highlighting impromptu performances by entertainers in Shanghai. Titled ‘Miao’, which means “mysterious and full of wonder’’ in Mandarin, the show celebrates the combined world of luxury and Chinese hospitality, telling the story of a memorable stay for two guests at a Ritz-Carlton hotel.
The company said the video is designed to bring The Ritz-Carlton experience to life in a new and unexpected format that would be exciting to today’s social media savvy guests. It begins backstage as the performers prepare themselves for this magical evening. From the bellboys’ warm welcome, to a singing chef and a spectacular grand finale, the performers dance, sing and flip through the air in front of a live audience outside The Ritz-Carlton Shanghai, Pudong.