Many note how the advent of mobile phones’ impact on business places unprecedented power at customers’ fingertips. But Henry Day Ford pioneers a philosophy that this power is useless without truth, serving as a paradigm for businesses statewide—particularly in the automobile industry.
An example of this is Henry Day Ford’s Quick Lane automobile app, which lets customers with IPhones and Androids be the first in line for service appointments, permitting customers to check-in online, see wait times, and ultimately let their mobile devices do the waiting for them.
Cars.com, in its annual 2013 research report, cited that 30 percent more U.S. vehicle shoppers who intended to purchase a vehicle within the next two years visited an automotive website or app via smartphone. Despite this increase in smartphone use, the annual report also cites that 54 percent of the U.S. digital population now uses multiple devices to access the Web, scattering the strategies of typical dealerships in every direction imaginable.
Traversing the myriad forms of business access has proven difficult for some dealerships, especially since so many customers are equally steeped in various modes of digital access to business. But with a sleek and responsive user interface, the company’s mobile website touts the design characteristics of an expert artist and human factors team, giving customers access to financing options, vehicle videos, inventory and special deals with the swipe of a finger.
Coupled with its forthright explanation of financing options, Henry Day Ford offers an array of compelling visuals that accentuate the respective strengths of Ford vehicles. For instance, Henry Day Ford recently released an infographic highlighting why the F-150 is the world’s most popular vehicle, showcasing the mechanisms behind the model’s excellence.
If there’s one aspect of the mobile world that Henry Day has mastered, it’s the understanding that the customer has all the power, and so long as they are utilizing Henry Day Ford, truth is equally as accessible as such power.
Whatever the aim of the customer may be, they are in search of good news predicated upon truth, seeking this truth as it should be—unbridled, respectful and forthright. Therefore, the showroom behind their screens in search of service can only be that of Henry Day Ford’s.
James O’Connor writes for Henry Day Ford. He is a writer at Fusion 360, an advertising agency in Utah. Find him on Google+.