It all began on Thursday, October 30, 2014 with a remarkable fashion experience. The imaginative event extends through November 1, 2014. The magical setting is Dubai, a continent away, but, nonetheless, stylishly desirable to the exclusive fashion set. This city is quickly becoming a rising star in the fashion world. One of the most respected high-profile publications, Vogue Italia, has eagerly spread the word about this most talked about event known as ‘The Vogue Fashion Dubai Experience 2014.’ They have also contributed a great deal of dedication and devotion to making the event as successful as it is.
Vogue Italia is consistently searching for new talent to discover and place on the design map for the industry to admire. This event offers an exceptional opportunity to unleash emerging designers across the continental divide.
On October 30, 2014, Pepsi united with Vogue Italia to debut “The Pulse Of New Talent”, a diversified 20-piece collection comprised of fresh and inventive designs for both men and women brought to life by 10 distinct artists hailing from six different countries. Each of the individuals has been inspired by a world unique to only themselves.
As the publication now celebrates its 50th anniversary, there could be no finer tribute, a powerful and exciting collection, presented to anxious attendees who are not only fashion connoisseurs but possess the expertise to notice great talent . The collection is filled with pieces such as a visionary visor, brightly colored tops of rich fabrics, architecturally inspired outerwear, swimwear and even accessories such as handbags. The designers include Masha Reva (Ukraine), Stella Jean (Italy), Suno (USA), Little Shilpa (India), Plore (China), Madiyah Al Sharqi (United Arab Emirates), Au Jour Le Jour (Italy), Miuniku (India), Lulwa Al Amin (Bahrain) and William Okpo (USA).
Pepsi chose one designer in particular with a plethora of promise and an up-and-coming designer that the company has deemed as destined for greatness. The lucky recipient is Masha Reva from the Ukraine. As thanks for her hard work and the outstanding talent and creativity that she has displayed, Pepsi will support the development of her brand with a $50,000 investment. In addition, Masha moved on to join her fellow designers at the ‘Vogue Fashion Dubai Experience 2014.’
“Dubai is pulsing with energy and talent; a city truly emerging as a 21st fashion capital. As a leader in the fashion industry, we continue our mission to support up and coming designers and are proud to partner with Pepsi to host these talented 10 on a global stage to share their creativity with the world,” said Franca Sozzani, Editor in Chief, Vogue Italia.
Anyone that is totally addicted to fashion will be kept in the loop on Twitter at the hashtag #VFDE so stay tuned for the excitement unfolding on the final day in Dubai. Many stars will truly be born as the event comes to a close.