After reading about the latest weight loss scam, you have to wonder just how many more gullible people will take the bait when it comes to finding that quickie-no work method of losing weight that NEVER helps you lose weight.
The Federal Trade Commission (FTC) charged two well-known companies, Norm Thompson Outfitters, Inc., and Wacoal America, Inc., with falsely advertising underwear that claimed to trim pounds and get rid of cellulite. Really? Underwear? Are these companies so far in the red they have to push a product that anyone with a half of brain knows would not work in a million years?
So what is it that acted like a magnet to suck people into such a scam? (Please, sit down for this one!) The underwear was “infused with microencapsulated caffeine, retinol, vitamin E and aloe vera, among other ingredients.” (This writer is trying not to laugh as she writes this.) In the Norm Thompson Outfitters ad, the underwear promised to “reduce your hip measurement by up to 2 inches and thigh measurement by one inch, ‘without any effort,’” according to the FTC’s complaint. You have GOT to be kidding. But then, you see those magic words again—“without any effort.” These were not cheap underpants, at $49 to $79. I wonder, what happens when you launder them–do they lose all their “weight loss magic”?
Lucky for consumers (although I am convinced high school graduates could have seen this product and just shaken their heads), the FTC ordered the companies to refund $1.5 million to consumers. At a price of $49 per pair, that is more than 30,612 truly gullible people who are looking for a fix when the fix is right within themselves. In the words of Jessica Rich, director of the FTC’s Bureau of Consumer Protection, this “latest ‘weight-loss brew’ [was] concocted by marketers.” No kidding! It makes you wonder just what business schools are teaching students in their marketing classes today. From the many ads that we all see, we are aware that ethics do not enter the picture. Claims abound, hoping that some stupid sucker will fall for the product. Has truth in buying stooped so low they are paying marketing departments to make up this stuff, knowing it is bogus, and then thinking they won’t get caught? For the record, there is absolutely no scientific evidence that wearing undies laced with caffeine will make you lose weight.
This writer would rather get her caffeine in a cup of tea, retinol on the face to slough off dead skin cells (or maybe I should use it on my butt to make it smooth!), vitamin E in the form of fresh vegetables, and aloe vera in my hand lotion.
P.S. For thousands of years, the formula for weight loss has remained the same:
Diet + Exercise = Weight Loss