As cold, flu and sinus season approaches there are more and more advertisements on television drawing your attention to that first sneeze or sniffle.
This is not to minimize the discomfort or misery that comes with the post nasal drip however, it does beg the question how much do these ads contribute to creating your symptoms?
Advertisements are intended to subliminally draw you in in order to have you purchase the over the counter cold medicine that generates incredible revenue for some the country’s largest drug manufacturers .
Over the last several years or since entering the text abbreviation generation, many pharmaceutical companies are creating new language in order to seduce the viewing audience towards purchasing their product.
Advertisers create various marketing ploys to catch potential buyers by igniting their state of mind. These feelings and emotions are intended to put you in a frame of mind to buy the product they are selling. Even though there are many ways to promote the purchase of over the counter drugs and medicines the pharmaceutical company’s clearly opt to connect to your visual and emotional state of mind to prompt you into purchasing.
Memory music, scenes of clear blue skies, or cold and rainy days, running scenes along the beach in the Bahamas, walking, biking or kayak, all of these are scenes intentionally created to tap into the consciousness of the observer. (YOU)
For example, it’s a cold and rainy, dark and dreary night, your hair is wet your clothes are wet. You are standing on a corner and can’t get a cab! Then the worst thing that could happen to you happens, you sneeze!
How many of you have experienced that feeling? What happens as you watch this commercial? The brain takes you back to a memory that closely relates to or is exactly like this scenario.
What happens when that sneeze replays in your brain? You begin to feeeeel the potential scratchy throat, the runny nose, and you think you better run out to the pharmacy and get that bottle of sinus or cold medicine just in case!
You have just been seduced to the dark side of intentional advertising…some refer to it as Subliminal Program Advertising or SPA (Self Created Ad Word!) Though there are a number of ways for advertisers to hook you imagery is the best form.
Are you controlling your own health and wellness or are you relying on SPA…
Bruce Lee said it best, As you think, so shall you become!