Just a short time ago, in the early morning hours of September 15, 2014, CNET reported that Google has launched its Android One product line in New Delhi, India, consisting of three new phones for under $100. In fact, some of the phones can even be purchased for as little as $10.
At first glance, India may seem like an odd location to unveil a new high tech gadget, but many industry insiders are speculating that this may lead to a total global dominance of the smartphone market by Google over the Apple iPhone.
Local Indian phone-makers of Karbonn, Spice and Micromax have partnered with Google to create a line of inexpensive smartphones which offer a pure Android experience without the usual OEM or telco add-ons. India will be the first country to be offered the new line, followed by the Philippines and other Asian markets in the coming months.
The three phones will have similar specs, including a 4.5 inch FWVGA screen with 854 x 480 pixel resolution, dual-SIM compatibility, a quad-core 1.3 GHz processor by MediaTek, a 5-megapixel camera, and 4 GB of storage with a microSD card slot for greater expandability in the future. Each of the Android One phones will offer Hindi support, including voice commands, which is the language spoken by over 40% of the people of India.
Why is this such big news? And will the iPhone finally be knocked off of its technological pedestal? Here are the top three reasons why this latest Google release, half-way around the globe, is creating a worldwide ripple effect.
1.Forcing the competition to rethink their prices
Although the launch of the Android One comes at a price that is slightly higher than what was previously expected, Google is forcing other smartphone manufactures like Motorola and Samsung, the most popular selling smartphones in India currently, to rethink their pricing and design structures. If Google can give the consumers a better phone for a significantly cheaper price, then why can’t everyone else?
2.Stock Android Specs
Until now, only the higher-end Nexus phones were offered instantaneous OS updates and increased phone security features for Android users. With the new Android One series, the price tag is less than half of the older Nexus models while also offering a clearer user experience direct from Google itself, the original developer of the Android technology..
3.Launching in India instead of the US
There has been a boom in the Indian smartphone market recently, and nearly 90% of the Indian population uses Androids. So, Google launching this new Android One line in India rather than the US is a very rare and notable occurrence that actually makes a great deal of business sense. This shows that Google is “in it to win it”. The tech giant is going after perhaps one billion new Android users around the world, starting in the current global hotspot of India.
The people of India have long complained about other smartphone manufacturers like Apple, Xiaomi, and Samsung because the Indian consumer seems to always be on the bottom of the list for the latest upgrades in technology. Google is giving this valuable customer base preferential treatment by unveiling their cheaper Android One line in India first, expecting the fanfare to spread around the world at a much faster rate.