The Balm may not be as well known as brands like MAC, bareMinerals, or Lancome, but it’s generated plenty of buzz with avid makeup fans.
That’s because the brand delivers more than just eye-catching vintage artwork on its packaging. With a line that includes foundation, concealer, eyeshadow, blush, mascara, lip products, and even skincare, The Balm covers all of the beauty bases with wearable colors and long-wearing formulas. Founded in 2004 by Marissa Shipman, the brand also specializes in multi-use products that allow users to get ready quickly and get more bang for their makeup buck.
Shipman, whose interest in beauty products inspired her to begin mixing up ingredients in her kitchen, has also made sure that The Balm’s products contain ingredients that are good for the skin too. The skincare line boosts many products with cutting-edge anti-aging ingredients and the makeup items feature triple-milled pigments that apply and blend easily to the skin. The line is also paraben-free and cruelty-free, so The Balm is a brand that you can feel good about using.
But if you’re not familiar with the line, it can be tough to figure out what products to start with. Here are six of The Balm’s best products that are definitely worth trying out on your first foray with the brand.
The Balm Mary-Lou Manizer
Touted as a highlighter and shadow, Mary-Lou Manizer is a shimmery pale gold powder that instantly catches the light to bring a luminous glow to your face. Use it to highlight the high points of your face like the cheekbones, temples and bridge of your nose, or brighten the inner corners of your eyes when you’re rocking a smoky eye. The Mary-Lou Manizer also works well as a wash of color across the lid when you want big-time shine on your eyes. $24 at The Balm.
The Balm Nude’tude Nude Eyeshadow Palette
Whether you like to wear the same eye look everyday or experiment with new looks daily, the Nude’tude Nude Eyeshadow is a must-have for any makeup bag. With 12 natural-inspired shadow colors, you can create simple, understated looks for the office or school or a dramatic smoky eye for an evening out. The palette includes both shimmery and matte shadows too, so you’ve got plenty of options to choose from. $36 at The Balm.
The Balm Meet Matt(e) Nude Nude Matte Eyeshadow Palette
A good matte eyeshadow is hard to find, but the Meet Matt(e) Nude Palette delivers 9 beautifully formulated mattes that are easy to apply and blend. Best of all, they’re all natural shades so they’re super versatile. Use the palette on its own to create a simple, soft shadow look, or mix the shadows with glitter or shimmer shadows in your makeup bag to help tone down a look. $42 at The Balm.
The Balm Overshadow Shimmering All-Natural Mineral Eyeshadow
Loose mineral eyeshadows are pretty versatile, but the formulas are often chunky and messy — not so with the Overshadows. These finely-milled shadows offer high impact shimmer to help amp up any eye look. Dust the shadow over a simple daytime look to make it evening-worthy or apply on its own with a damp brush for super intense color. They’re available in four shades, so there’s an option to flatter everyone. $15 at The Balm.
The Balm shadyLady Eyeshadow Palettes
If you want a palette that mixes wearable shades with dramatic colors, look no further than the shadyLady Palettes. Available in three color assortments, these palettes contains shimmery shadows that help illuminate the eye for major drama. Some of the darker shades can even do double-duty as liners too. $39.50 at The Balm.
The Balm Instain Long-Wearing Powder Stain Blush
Talk about staying power! The Instain blushes delivers intense pigmentation that lasts all day even on oily skin. Available in six flattering shades, they deliver a healthy glow that instantly perks up any complexion. But a little goes a long, long way, so definitely use a light hand when applying. $22 at The Balm.