On Wednesday evening, NHRA Drag Racing Funny Car driver Alexis DeJoria, a three time race winner and quickest female in the history of the class, kicked-off her annual ‘Free Mammograms for the Fans’ program with a special unveiling of her one-weekend-only ‘Go Pink for Breast Cancer Awareness’ themed 10,000-horespower Patrón XO Cafe Toyota champion race car.
The crew of her Patrón XO Cafe Toyota Camry pulled back the black car cover to reveal a stunning matte-black, gold leaf and hot pink gloss adorned theme, to cheers of the crowd that had gathered at the base of the High Roller sky observation wheel at The Linq for the big reveal. Immediately following the unveiling, guests were invited into a High Roller pod at The Linq for a kick-off party, where they enjoyed Patrón XO Cafe cocktails while taking in the sights and bright lights of Las Vegas atop the ‘world’s tallest observation wheel.’
“Supporting the cause by running a pink car, wearing pink or selling specialty pink items is great,” said DeJoria, “but we wanted to do something even more productive, and something that would be a direct benefit to our fan base, which is why we developed this program last year. We’re in a position where we are able to give back and NHRA has provided a great platform to showcase this cause. As one of the few females in the sport, it was a no brainer to lead the charge in the fight against this horrible epidemic.”
During October’s Breast Cancer Awareness month, there is no shortage of pink-infused merchandise and themed race entries. But Alexis is going beyond the pink to make a difference in the fight against this deadly disease. Alexis DeJoria Racing has teamed with Nevada Health Centers (NVHC) to bring the Mammovan to The Strip at Las Vegas Motor Speedway for a second year. The ‘Free Mammograms for the Fans’ program presented by Alexis DeJoria Racing will take place during the NHRA Toyota Nationals, October 31-Nov 2.
“The ‘Free Mammograms for the Fans’ program was a great success last year. We received such an overwhelming response that there was no question that we would of course bring it back this year,” said DeJoria, driver of the Kalitta Motorsports Patrón XO Cafe Toyota Camry Funny Car, referring to the seemingly endless stream of women who opted to take advantage of the gratis screenings at the 2013 NHRA Toyota Nationals.
The response was so great last season, that they have created the addition of Pink Passes. The passes will serve as ‘rain check vouchers’ to accommodate overflow participants, allowing race fans to take advantage of the free screening program at a later date. Women unable to get a mammogram during the race weekend program, may obtain a Pink Pass from the mammovan before leaving the track. The passes will be valid until March 31, 2015, with screening pit stops anywhere in the greater Las Vegas area- including the fan’s home or office.
“I’m very proud of this program. We really weren’t sure what to expect when we launched it last year. Nothing like this had ever really been done before, and we were blown away by the response. It inspired a lot of women to come out and take advantage, even women that weren’t originally planning on going to the race; they heard about what we were doing and decided to buy a race ticket. It was like they were getting a two-for-one: a day at the races, and a free mammogram,” she said, adding, “Early detection is key. We’re giving women a chance to get screened without having to take time out of their work day, or make an appointment with their doctor, and it’s absolutely free- this is the perfect opportunity to have this important test performed.”
NVHC’s ‘mammovan,’ a mobile mammography unit housed within a semi-truck, will be stationed with the big rig race haulers in the nitro-fuel pits of the Speedway, sitting adjacent to the Kalitta Motorsports/Alexis DeJoria pit areas. With every ticket giving fans pit access, the mammovan easily accessible to all fans in attendance. Women over the age of 40- regardless of their health insurance status- are encouraged to take advantage of the free screenings with the mammovan. With lack of health insurance being one of the main reasons women go without getting a mammogram according to the Susan G. Komen Foundation, this gives fans a valuable health benefit. The mammovan will open at 9AM and close at approximately 6PM Friday, Saturday, and Sunday, possibly extending its evening hours depending on race delays. Those wishing to get screened at the race do not need an appointment or a referral. Although health insurance is not a requirement, those who are insured should bring their insurance information to the race. Test results will be sent via mail approximately ten days following the event.
The ‘Free Mammograms for the Fans’ program is made possible thanks to generous donations from Alexis DeJoria, Kalitta Motorsports, the Patrón Spirits Company, and a partnership with Nevada Health Centers.