Talk about missing the boat when it comes to being politically correct as Walmart advertises plus-size Halloween costumes for women under the title of “Fat Girls Costumes” in their online ad. It didn’t take long for social media to create a buzz about the disrespectful advertising and the outrage was coming from people of all sizes.
According Time Magazine on Oct. 28 Walmart has offered an apology for the “Fat Girl” page of costumes. The heading went from “Fat Girl Costumes” to “Women’s Plus-Size Halloween Costumes” almost immediately following the stir online about the disgraceful page title.
While the page of “Fat Girl Costumes” has disappeared, it lives online forever after screen shots of the page were posted in various articles, blogs and social media cites. It could be the fat girl label was nothing more than an attempt to have their costumes show up under many different search terms as they used “adult plus” and “plus-size” options as well as the “fat girl” offering, suggests HNGN.com.
One of the shoppers brought attention to the ad when she came across it while looking for a Halloween costume. She sent the “Fat Girl Costumes” screen shot to a popular website Jezebel, which was the first site to report on Walmart’s Halloween offering. As you can see on the screen shot above Walmart offers quite a few varieties on their “Fat Girl Costume” page including “Saloon Girl,” “Female Vampire,” and “Queen of Hearts.” This started a storm of tweets on Twitter with people posting a variety of thoughts on the subject such as:
“I’d like to know the logic behind this #fail,” Lauren Ludlow wrote on Twitter. She was asking the question that most folks who came across this page wanted to know. Katie got right to the point on Twitter writing, “Fat girl costumes….” THANKS WALMART”
“Are you effing kidding me, @Walmart? A section for “fat girl costumes?” What the heck is wrong with you people? #rude #inappropriate #haters,” writes Andrea B, who didn’t sugar coat her words on the subject. How did this slip by the editor of the web postings for the retail giant?
“@Walmart Not sure labeling these as “Fat Girl Costumes” is the best approach #rude,” wrote Kristyn Washburn, who was much nicer about this than the majority of folks who came across the “Fat Girl” page of costumes.
Walmart’s apology came through a spokesperson for the company. It was simple and to the point saying, “This never should have been on our site. It is unacceptable, and we apologize. We are working to remove it as soon as possible and ensure this never happens again.”