“Gone viral” is a buzzword that’s being thrown around a lot online, yet many businesses are still clueless on how to make the idea work for them. It’s not surprising if your real estate business is one of them—it’s tough to nail this concept right on the head, unless your business, of course, is familiar with online trends and is invested heavily in online marketing.
Real estate technology firm Realbiz Media Group, Inc. (OTCQB: RBIZ) recently talked about viral videos in a blog post and described them as those “that creatively promotes a property, real estate company and/or Realtor by using content that draws attention and encourages viewers to want to share it with others.” The video could be a parody like the Old Spice commercial parody by ERA or a sketch like the one published by Sutton Group Showcase Realty Ltd. As long as its message or “antic” resonates with viewers; is covered by dozens of news sites; and is shared dramatically on Facebook, Twitter and other social media sites, it is considered viral.
Viral videos, or content in general, do not necessarily lead to conversion. However, they do build your brand and boost your potential to be top-of-mind among industry insiders and customers. As American author and marketing whiz Seth Godin puts it: “The secret is maximizing the things that can’t work in real life. The viral effects, the upside of remarkable products and services, the horizontal movement of ideas, from person to person, not from you to the market.”
While the case may differ between niche companies or individuals, one way or another, when your content becomes viral, it is going to promote your real estate company by many-folds without requiring you to spend much money. And it is going to make your brand famous for years to come. Remember Old Spice’s classic “I’m on a horse?” ad (the ad campaign was actually known as “The Man Your Man Could Smell Like”)—well, up to now it is still being referenced by online marketing and advertising web sites for its brilliance. Your brand has the potential to achieve that with viral videos.
But when viral videos do lead to conversion, you better get the calculator out. FrontPoint Security, a home security systems maker, was able to boost sales by as much as 250 percent by simply uploading a series of how-to videos teaching users on how to install their products, Inc.com reported. Another company, lifestyle brand Wren, boosted its revenues by 14,000 percent after their video “First Kiss” went viral, CNBC reported.
RealEstateMarketing.com notes that using viral videos’ in a kind of conservative industry may take a bit of careful planning and Realbiz Media cannot agree more. Videos have to be cleverly executed, whether they were shot with a point-and-shoot, or shot with a big production studio. “Real Estate is a serious business, but video in itself can serve to engage, connect, instill trust and appeal to the emotional factors of buying or selling a house,” Realbiz Media said.
Learn how to create viral real estate videos courtesy of Realbiz Media by visiting this link. To learn more about Realbiz Media and its products, contact firstname.lastname@example.org or call 1.888.REAL.BIZ (888.732.5249).