If you’re presently clearing out your planner hoping to fill the days with fall’s best fashion events there is great news for you!
On Saturday, October 18th you’re invited to experience The Shopping Block at Brea Mall, the first-ever collaboration between Refinery29 and Simon!
Inspired by the millennial approach to shopping, the fashion and retail powerhouses have joined forces bringing Refinery29 into the physical world of retail to create custom fashion activations available at Brea Mall.
The Shopping Block Brea will offer a day filled with fashion and fun complete with:
- Indie Boutiques + National Brands: Refinery29 and Simon will invite indie boutiques with local reach and relevance to participate in The Shopping Block. This will create an interplay between the native, in-market shopping experiences and the very best national retail brands, all within the mall landscape.
- Stylist Concierge: The Shopping Block attendees will receive curated style guides that highlight fall’s biggest trends, and where to shop them at Simon retailers.
- Guest Hosts: At each event, city insiders—chosen from local tastemakers in style, fashion and lifestyle industries—will act as hosts.
- Sweepstakes: Shoppers can enter to win a Simon shopping spree in the form of Simon Giftcards valued at $1,500. A “virtual closet” made up of the hottest items from Simon retailers and curated by Refinery29 editors will be on display during The Shopping Block event to serve as inspiration for what the winner could buy.
- Beauty Bars: Makeup artists will be on-hand at pop-up beauty bars to give shoppers mini makeovers, and share the latest beauty tips from the experts at Refinery29.
- DIY Station: The Shopping Block guests will have an opportunity to personalize tote bags, taking inspiration from two fall 2014 runway trends – Sporty and Embellished. Each trend will have its own moodboard of inspiration pictures posted with a brief description and example of that tote. Guests will be given materials to create their own version of the tote. Brand Ambassadors will be on hand to help guests and explain the activation.
Attendees are encouraged to share their Shopping Block experiences and discoveries using the hashtags #TheShoppingBlock and #FoundAtSimon.
Anyone who posts their style on Instagram or Twitter using #FoundAtSimon #Contest will be entered to win a $500 gift card from Simon. Refinery29 editors will select the best Shopping Block inspired entry in October! See below for more details.
What: Refinery 29 + Simon Mall Presents The Shopping Block
When: Saturday, October 18th; 12p.m. – 5p.m.
Where: Brea Mall Lower Level Court
1065 Brea Mall
Brea, CA 92821
This event is free and open to the public.